Athleta Girl Back-to-school Campaign

For Fall 2022 the objective was to build brand awareness for Athleta Girl, drive consideration of product for back-to-school shopping and highlight the 5 must-haves of the season. Deliverables included the overall graphic look and feel, Athleta Girl department page, primary and secondary emails, and organic social posts.

ROLE
Design: Department Page, Email, Organic Social, Illustrations