Athleta Girl Back-to-school Campaign

For this Fall campaign the objective was to build brand awareness for Athleta Girl, drive consideration of product for back-to-school shopping and highlight the 5 must-haves of the season. Deliverables included the overall graphic look and feel, Athleta Girl department page, primary and secondary emails, and organic social posts.

ROLE
Overall look and feel, HP Secondary, Department Page, Email, Organic Social, Illustrations