Paid Ads
Betterhelp: Pinterest
Created evergreen Pinterest assets designed to blend seamlessly into user feeds to maximize platform performance. Content was structured across three core pillars: Social Proof (client testimonials), Community (Therapist network), and Value Propositions (Features and Clinical benefits).
Features
Therapist Network
Testimonials
Benefits
Betterhelp: Texas Insurance Launch
Created assets for a multi-platform ad campaign (paid social, display, and OOH) targeting the Texas market post-insurance policy shifts. Creative was divided into two strategic streams: Texas-specific localized imagery and broader evergreen content. Specific A/B testing was done on some display ads which focused on co-pay.
OOH
A/B Test Co-pay
Display
Turo: Winter Creative
Tasked with showcasing winter-ready vehicles, I created video, statics and carousels featuring two distinct asset streams: lifestyle-driven ads centered around general winter messaging, and feature-focused creative highlighting specific vehicle capabilities.
Features video
General winter messaging statics
Features carousel
Turo: Summer Creative
Developed a cross-platform visual ecosystem across Meta, Instagram, and Google using video, static, and carousel formats. Showcasing convertible models fulfilled the brief for hyper-seasonal summer content while maximizing ad placement reach.
Evergreen messaging
Vignette video
Seasonal messaging statics