Turo Summer Marketing Campaign
Turo is the world's largest peer-to-peer car sharing marketplace, where you can rent the perfect car for wherever you're going. No car says summer quite like a convertible and the summer integrated marketing campaign set out to highlight collections of vehicles all available to rent through the platform. The 3 collections were meant to inspire summer travel through a series of vignettes: Vintage convertibles for basking in the warm nostalgia of summer afternoons, Open-air SUVs for bringing the outdoors closer, and High-end drop-tops for hitting the town in something swanky.
ROLE
Concept, Art direction, Styling, Video, Design: LP, Email, Paid acquisition, Organic Social, In-app
Photographer: Damien Maloney
Co-art director: Carolyn Pulvino
Lead Producer: Miles Mattison
Color palette, art direction, and styling played an integral role in this campaign. It was important that that while each vignette told an individual story, all 3 needed to feel cohesive.
