Turo Moving and Monthly Rentals shoot

Turo is the world's largest peer-to-peer car sharing marketplace, where you can rent the perfect car for just about anything. One common use-case we wanted to highlight was renting a truck for ‘smaller scale moves’. Additionally, we wanted to capture imagery that could be utilized for an emerging business priority— renting a car for 30+ days. Whilst a ‘smaller scale move’ could be one event during a 30+ day rental, with additional styling, props and location scouting we managed tell the story more holistically through a series of everyday activities.

ROLE
Concept, Art direction, Styling, Stills video, Design: Email

Photographer: Kelsey McClellan

Lead Producer: Bram De Martelaere